Learn the basics of email marketing. Understand the foundational concepts of direct online marketing and learn to develop effective email marketing strategies.
Email Marketing Foundations Course
Email Marketing is all about sending commercial messages to existing or potential customers through e-mail – to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.
The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.
- Techniques to improve traffic, visibility, and awareness of brand or product
- Marketing business through an e-mail platform
- Preparing an e-mail list and e-mail campaigns
- Expanding your subscriber base
- Tracking, monitoring, and segregating large email sets
- Email rules and regulations